EcoTools has recruited actress Sophia Bush, and both have been sparking conversations on social media using the hashtag #MyTrueBeauty – and the campaign encourages women to feel empowered and share their story.

The campaign also  benefitting girls’ education through Glamour’s global philanthropic initiative, The Girl Project.

For every message about women’s empowerment shared on social media using #MyTrueBeauty and tagging @ecotools, EcoTools will donate $1 to The Girl Project, up to $100,000. The campaign began last week.

Stacey Ramstedt, senior director of marketing at Paris Presents Incorporated, added, “Through the #MyTrueBeauty campaign, EcoTools aims to create a database of positive messages that inspire women around the globe.”

More About The Girl Project

The Girl Project is Glamour’s multiyear commitment in support of girls’ education in partnership with U.S. and international charities. The initiative offers programs that support both the little and big things girls need to finish their education—items like tuition, safe passage to school, mentorship, confidence-building programs, and training for the professional world.

Cindi Leive, editor-in-chief of Glamour, said, “Investing in girls’ education helps everybody, not only girls but the communities they live in too. EcoTools’ generous $100,000 donation to The Girl Project will go a long way, especially when you consider that just $5 can buy a girl here in the United States the pencils and notebooks she needs for the semester, and just $150 can help pay for an entire year of tuition for a girl in a developing country. We’re proud to partner with EcoTools on this important work.”

Sophia Bush added, “Whether sending a note of encouragement or volunteering and contributing to a great organization, this is an opportunity for women to raise our collective voice for those who feel they don’t have one. We need to let women know empowerment starts on the inside and begins with being comfortable and confident in our own skin.”